3. Decisions and Investment

Short-Term Decisions

Include future differences and opportunity cost, exclude sunk allocations

Short-Term Decisions

The relevance test

Include a revenue or cost only when it is:

  1. future; and
  2. different between alternatives.

Then add opportunity cost and operational constraints.

ItemUsually relevant?Test
Incremental materials and labourYesWill the decision change them?
Avoidable fixed costYesCan the resource spending be removed?
Allocated common overheadNo, unless avoidableDoes total company cash change?
Historical carrying amountNo, unless it changes disposal/tax cash flowIs it sunk?
Forgone contribution from scarce capacityYesWhat alternative use is displaced?

Case 1: special order with idle capacity

A distributor offers £380 for 1,000 bikes. Northstar’s full production cost is £420, but:

  • variable production cost is £300 per bike;
  • special packaging is £20 per bike;
  • fixed factory spending will not change;
  • idle capacity is genuinely available.
Incremental effect£
Revenue: 1,000 × £380380,000
Variable production: 1,000 × £300(300,000)
Special packaging: 1,000 × £20(20,000)
Incremental benefit60,000

The order passes the numerical screen despite price being below full cost. Before accepting, test channel conflict, normal-price leakage, credit risk, quality, delivery capacity and future expectations.

Case 2: make or buy

Northstar needs 5,000 control units.

Make cost per unit£Relevant?
Direct material18Yes
Direct labour12Yes under stated staffing facts
Variable overhead6Yes
Allocated fixed overhead10Only £3 is avoidable
Relevant make cost3918 + 12 + 6 + 3

Supplier price is £40. With no alternative use, making saves £1 per unit, or £5,000.

If buying releases capacity that can earn £4 contribution per unit equivalent, making has a £4 opportunity cost:

adjusted make cost=£39+£4=£43\text{adjusted make cost}=£39+£4=£43

Buying then saves £3 per unit, or £15,000. The capacity assumption reverses the answer.

Case 3: bottleneck

Machine capacity is scarce:

ProductUnit contributionMachine hoursContribution per machine hour
City£2402£120
Cargo£3604£90

After satisfying unavoidable commitments and demand limits, prioritise City because it earns more contribution per bottleneck hour. Unit contribution alone would give the wrong ranking.

Case 4: keep or drop

A segment reports a £30,000 loss after £70,000 common fixed cost is allocated:

  • contribution margin: £120,000;
  • avoidable segment fixed cost: £80,000;
  • allocated common fixed cost: £70,000, unchanged if dropped.

Dropping loses £120,000 contribution and saves £80,000. Company profit falls £40,000. A reported segment loss is not proof that closure helps.

Decision memo

Use five lines:

  1. recommendation;
  2. quantified incremental effect;
  3. capacity/opportunity-cost assumption;
  4. qualitative constraint;
  5. trigger that would reverse the recommendation.

Quick check

In the special-order case, normal production later fills all capacity and would earn £90 contribution per constrained hour. What must change in the analysis?

Answer
Add the contribution forgone from displaced normal sales as opportunity cost. Idle-capacity logic no longer applies, so the £60,000 base benefit may disappear or reverse.

Next: Capital Budgeting

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